Accounting and invoicing for social media agencies
Content plans, community management, campaigns and reporting: a social media agency lives on monthly contracts and jobs on top. Saldiqo creates the retainer invoices on schedule, re-invoices ad budgets and freelancers and shows per client what the care really earns.
What comes up for social media agencies
Many retainers in parallel
20 clients with a monthly contract mean 20 invoices on the same day. Price changes and pauses come on top.
Ad budget and freelancers
Clients release an ad budget, freelancers deliver graphics or video. Both run through you and have to be assigned to a client.
Campaigns on top
A launch, a giveaway, a creator deployment: jobs outside the retainer need a quote, a deposit and a final invoice.
How Saldiqo helps
- Recurring invoices per clientSaldiqo creates retainers on a fixed date. If you change a package, you adjust the series.
- Re-invoice with receiptsYou record ad budgets and freelancer invoices as expenses with the client’s cost centre and re-invoice them as a line.
- Cost centre per clientThe report shows income, costs and result per client.
- Campaigns with a depositQuote, deposit invoice and final invoice for one-off jobs.
Typical invoice lines
Examples that often appear on invoices in this industry. You set the prices yourself.
- Social media care, November, three channels
- Community management, 20 hours
- Creator campaign, concept and management
- Re-invoiced ad budget as per receipt
- Freelancer video editing, passed through
- Monthly report and strategy call
Tax and invoicing in Ireland
What applies to invoices in Ireland, in short. As of October 2026.
- VAT
- Standard rate 23 %, reduced rates 13.5 % and 9 %, 4.8 % for livestock, and 0 %. Since 1 July 2026 a 9 % rate applies to restaurants, catering, hot takeaway food and hairdressing, excluding alcohol and soft drinks.
- VAT registration
- Registration is required above €42,500 a year for services and above €85,000 for goods, if at least 90 % of turnover comes from goods. Saldiqo leaves VAT off your invoices while you are below the threshold and shows how much room is left.
- What goes on an invoice
- Registered businesses show their VAT number. Sole traders and partnerships providing services show their tax reference number, or their full name and address, on invoices and receipts of €7 or more (section 885 TCA). Companies show their name, CRO number and registered office, and directors’ details on letters, order forms and the website.
- Invoice timing
- Issue a VAT invoice within 15 days after the end of the month in which the supply took place.
- E-invoicing
- From 1 November 2028 every business must be able to receive e-invoices. Issuing is phased in: first for suppliers to large corporates, from November 2029 for businesses trading B2B within the EU, and from 1 July 2030 under the EU VAT in the Digital Age rules. A PDF does not count as an e-invoice, and the technical specifications are not yet published.
- VAT returns
- VAT3 returns are filed every two months through ROS, by the 19th of the following month, or the 23rd when you file online through ROS. Saldiqo does not file returns, your accountant or ROS does.
- Record keeping
- Keep records for 6 years, longer while a review is open.
- Late payment
- Interest on late business payments is the ECB main refinancing rate (2.40 % in the second half of 2026) plus 8 points, so 10.40 %, plus fixed compensation of €40, €70 or €100 depending on the amount owed.
- Getting paid
- IBAN and BIC are on every invoice, plus a SEPA QR code (EPC) for banking apps that can read it.
Frequently asked questions
Can I bill many retainers at once?
Yes. A recurring invoice per client creates each invoice on a fixed date.
How do I see which client pays off?
With cost centres per client. Income, ad budget and freelancer costs then appear in one report.
Do social media agencies in Ireland have to charge VAT?
Once they are registered, yes. Registration is required from the sale that takes turnover over €42,500 a year for services or €85,000 for goods, where at least 90 % of turnover comes from goods. Below those limits Saldiqo leaves VAT off your invoices.
Do social media agencies in Ireland need e-invoicing?
Not yet. From 1 November 2028 every business must be able to receive e-invoices. The duty to issue them phases in from the same date for suppliers to large corporates and later for more businesses. PDF invoices do not count as e-invoices.
How long should social media agencies keep invoices?
Keep records for 6 years, longer while a review is open. You can store receipts digitally in Saldiqo. The legal duty to keep records stays with you.
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As of October 2026. General information, not legal or tax advice, without guarantee. For your case ask your tax adviser.