Accounting and invoicing for Instagram influencers
Story series, reels, posts, affiliate links and ambassador contracts: an influencer has several sources of income and more clients than invoice numbers. Saldiqo writes invoices with scope, matches payments from brands and agencies and lets you record product shipments as payment in kind.
What comes up for Instagram influencers
Campaigns with several formats
Two reels, five stories, a post, plus usage rights: every campaign is its own package, and the invoice should show it.
An agency in between
Often an agency books for the brand and pays on long terms. You need an invoice recipient, a payment term and reminders.
Free packages and discount codes
PR packages, vouchers and affiliate commissions come on top of fees. What counts as consideration belongs in the billing.
How Saldiqo helps
- Campaign as a quoteFormats and rights as lines, the brand confirms, and you issue the deposit invoice.
- Agency as invoice recipientYou create agency and brand as contacts and choose who gets the invoice.
- Reminders on long termsAfter the bank statement you see open invoices and send a payment reminder with one click.
- Record packagesName product and value in the invoice. For a pure exchange mark it paid with the payment method other.
Typical invoice lines
Examples that often appear on invoices in this industry. You set the prices yourself.
- Campaign: 2 reels and 5 story frames
- Feed post with product, creation and publication
- Usage rights for whitelisting, six months
- Ambassador contract, November
- Payment in kind: PR package worth 220
- Deposit 30 % on order confirmation
Tax and invoicing in Ireland
What applies to invoices in Ireland, in short. As of October 2026.
- VAT
- Standard rate 23 %, reduced rates 13.5 % and 9 %, 4.8 % for livestock, and 0 %. Since 1 July 2026 a 9 % rate applies to restaurants, catering, hot takeaway food and hairdressing, excluding alcohol and soft drinks.
- VAT registration
- Registration is required above €42,500 a year for services and above €85,000 for goods, if at least 90 % of turnover comes from goods. Saldiqo leaves VAT off your invoices while you are below the threshold and shows how much room is left.
- What goes on an invoice
- Registered businesses show their VAT number. Sole traders and partnerships providing services show their tax reference number, or their full name and address, on invoices and receipts of €7 or more (section 885 TCA). Companies show their name, CRO number and registered office, and directors’ details on letters, order forms and the website.
- Invoice timing
- Issue a VAT invoice within 15 days after the end of the month in which the supply took place.
- E-invoicing
- From 1 November 2028 every business must be able to receive e-invoices. Issuing is phased in: first for suppliers to large corporates, from November 2029 for businesses trading B2B within the EU, and from 1 July 2030 under the EU VAT in the Digital Age rules. A PDF does not count as an e-invoice, and the technical specifications are not yet published.
- VAT returns
- VAT3 returns are filed every two months through ROS, by the 19th of the following month, or the 23rd when you file online through ROS. Saldiqo does not file returns, your accountant or ROS does.
- Record keeping
- Keep records for 6 years, longer while a review is open.
- Late payment
- Interest on late business payments is the ECB main refinancing rate (2.40 % in the second half of 2026) plus 8 points, so 10.40 %, plus fixed compensation of €40, €70 or €100 depending on the amount owed.
- Getting paid
- IBAN and BIC are on every invoice, plus a SEPA QR code (EPC) for banking apps that can read it.
Frequently asked questions
How do I bill through an agency?
You create the agency as a contact and write the invoice to it. You name the brand in the description.
Do I have to label advertising on the invoice?
No. The advertising label belongs in your post. The invoice names the service and the client.
Do Instagram influencers in Ireland have to charge VAT?
Once they are registered, yes. Registration is required from the sale that takes turnover over €42,500 a year for services or €85,000 for goods, where at least 90 % of turnover comes from goods. Below those limits Saldiqo leaves VAT off your invoices.
Do Instagram influencers in Ireland need e-invoicing?
Not yet. From 1 November 2028 every business must be able to receive e-invoices. The duty to issue them phases in from the same date for suppliers to large corporates and later for more businesses. PDF invoices do not count as e-invoices.
How long should Instagram influencers keep invoices?
Keep records for 6 years, longer while a review is open. You can store receipts digitally in Saldiqo. The legal duty to keep records stays with you.
Try Saldiqo for free
Write invoices, match payments, collect receipts and send reminders: free and without a trial period.
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As of October 2026. General information, not legal or tax advice, without guarantee. For your case ask your tax adviser.